Marketing Society // Maker's Mark
Branding, Marketing, Graphic Design
2011
Marketing Society creative writing brief’s challenge was to create a marketing campaign to Promote ‘Maker’s Mark’ bourbon whisky using the written word within a limit of 1,500. My solution was the Barman’s Secret experience, where the bar staff are used to promote the drink in a tasting experience in local bars or pubs. The final visuals reveals the look and style of the campaign.

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    Marketing Society creative writing brief’s challenge was to create a marketing campaign to Promote ‘Maker’s Mark’ bourbon whisky using the writThe online presence of the taster campaign and the smart phone app’s design.  The idea is to share the tasting experience with friends online.  Key  information can be found here, like the bar staff recipes and profiles on barmen characters which the target market can associate with and recognise.

  • The online presence of the taster campaign and the smart phone app’s design.  The idea is to share the tasting experience with friends online.  Key  information can be found here, like the bar staff recipes and profiles on barmen characters which the target market can associate with and recognise.

  • Advertisement campaign connects the ‘Barman’s Secret’ experience to the ‘Maker’s Mark’ brand.  Its aim is to reveal what makes the product original and promoting it as a high valued drink, a luxuary to enjoy.

  • This is the information on the design of the brand and the specific typography that is required to be used throughout its applications and advertisment campaigns.