YCN Student // Glayva
Creative Direction, Graphic Design, Advertising
2011
YCN Student Competition, Whyte & MacKay brief. ‘Create a compelling campaign that resonates, builds awareness and encourages a trial of Glayva’, the liquid gold. The solution that I created was the ‘MIX IT’ experience using three dices. By rolling the three, your choice of where to dine, which social event to go to and the mix of the drink to enjoy, will be randomly chosen by which illustration icon is landed on each dice.
YCN Student Competition, Whyte & MacKay brief. ‘Create a compelling campaign that resonates, builds awareness and encourages a trial of Glayva’, the liquid gold. The solution that I created was the ‘MIX IT’ experience using three dices. By rolling the three, your choice of where to dine, which social event to go to and the mix of the drink to enjoy, will be randomly chosen by which illustration icon is landed on each dice.
- This section shows the extension of the campaign where the experience is promoted through poster advertising. The MIX IT experience is then developed into an App for a smart phone which can locate any near venues that are involved within the promotion.
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I was part of the creative team who produced the new product brochure from Loxley Colour, with new lifestyle photography and colour scheme.Branding, Graphic Design, Photography2013 -
I was part of the creative team who developed and prepared the new lifestyle photography look for Loxley Print fresh website look for 2013.Advertising, Digital Photography, Photography2013 -
These are the two exhibitions where I displayed my work at my final year as a design student of Duncan of Jordanstone School of Art & Design.
D&AD New Blood 50 Years and DJCAD 2012 Degree Show.Advertising, Graphic Design, Photography2013 -
During the festive and Christmas period I took some inspiration and developed a typography message for followers on my blog and twitter.
Branding, Graphic Design, Typography2013 -
My remit for this brief is to create a typographic publication piece which is derived from the heading of Timeless Tweets.
One of the main reasons for creating this book, is the passion I have for the flow of information and communication online and how typography is being produced on screen. Can this be presented in print form?, is the challenge that I have set myself.
Twitter is a place where anyone can communicate with each other and debate, but an idea struck me, what if time has no barriers, what if it was timeless?
Graphic Design, Print Design, Typography2012 -
This was my personal project for my final year degree show at DJCAD. Create a brand identity and advertisement campaign for a new weekly photography competition for The Observer.
The brand should be creative, strong and have a distinctive style that compliments with the papers identity. The paper is keen to engage with readers and reveal how they can convey their views by using photography through a uniquely designed manual guide. It must appeal to a wide target audience and incorporate with the brands style.Advertising, Editorial Design, Photography2012 -
The perfect combination campaign is to emphasize the positive aspects of the new relationship between Spottily & Facebook. This is the fun space, where it all just works.
This is a chance to spot new music, sync your music, share your music and socialize with music. Introduce the combinations of music artist collaborations that have changed generations, from pass performance to today and even what could happen tomorrow. The perfect combination of music and social networking, join it now.Advertising, Branding, Graphic Design2012 -
Developing the right gird layout allowed both copy and images to have the right visual balance and legibility. Using specifically constructed image matrixes and a controlled colour palette added extra detail and sophistication to the overall design.Typography, Photography, Publishing2011 -
I was approached to develop a Beauty Therapy brand and logo for Marie-Claire. Developed the name ‘Me Time with Marie-Claire’ which emphasis beauty, fashion and design. Other requirements where business material, poster campaign, online visuals and price-list.
Branding, Marketing, Graphic Design2011 -
This creative brief was set by the Traffic Studio in Glasgow, the aim was to use info-graphics to show Dundee and national crime statistics. The campaign follows a News Report theme. Dundee is represented as a dark cloud with a chance of rain, to reflect the negative aspect of the crime within the area.
Advertising, Graphic Design2012 -
Good Creative visited DJCAD and set out a branding brief for a new children's flavored water.
The initial name for the product was ‘Kate’s Potions’. The targeted market was conscious Mum’s buying items for their children’s school lunches. I developed the name ‘Fruit Rascal’ flavored water based around a name that the parents can associate with but also attract the children's attention.Branding, Packaging, Graphic Design2011 -
My submission for Roses’s Student Creative Awards 2011. The brief was to develop a creative campaign to emphasis the importance of design using any media. I chose to develop a poster campaign that creates debate, ‘dia’ association which stands for design, innovation and awareness.
Graphic Design, Advertising, Typography2011 -
A live project that was given by Elastic Creative, and Edinburgh based design studio. The brief was to develop a sting advertisement about the company, the selected winners would be published on the companies website.Advertising, Branding, Graphic Design2012 -
Part of my submission of ITSD Student Competition of 2010. The brief was to create a new TV channel for this media driven generation. My answer was the ‘TED’ Channel, a place where you and your friends can relax with great entertainment. Throughout the project I developed the brand and created an viral advertisement campaign.Television, Creative Direction, Graphic Design2011 -
Marketing Society creative writing brief’s challenge was to create a marketing campaign to Promote ‘Maker’s Mark’ bourbon whisky using the written word within a limit of 1,500. My solution was the Barman’s Secret experience, where the bar staff are used to promote the drink in a tasting experience in local bars or pubs. The final visuals reveals the look and style of the campaign.Branding, Marketing, Graphic Design2011